--- product_id: 88289818 title: "Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)" price: "764 kr" currency: NOK in_stock: true reviews_count: 13 url: https://www.desertcart.no/products/88289818-testing-business-ideas-a-field-guide-for-rapid-experimentation-strategyzer store_origin: NO region: Norway --- # Rapid experimentation toolkit 7/10 new products fail reversed Integrates Business Model & Value Prop Canvas Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) **Price:** 764 kr **Availability:** βœ… In Stock ## Summary > πŸš€ Test smarter, launch stronger β€” don’t just dream, validate! ## Quick Answers - **What is this?** Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) - **How much does it cost?** 764 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.no](https://www.desertcart.no/products/88289818-testing-business-ideas-a-field-guide-for-rapid-experimentation-strategyzer) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Cut Your Failure Rate:** Reverse the 70% new product failure statistic with proven testing methods. - β€’ **Master Assumptions Mapping:** Identify and validate your riskiest business hypotheses systematically. - β€’ **Bridge Strategy & Execution:** Close the gap between planning and real-world testing with actionable frameworks. - β€’ **Experiment at Lightning Speed:** Leverage hands-on, lean startup-style experiments for rapid validation. - β€’ **Build a Culture of Experimentation:** Empower your team to make data-driven decisions continuously and confidently. ## Overview Testing Business Ideas is a practical, visually engaging field guide that equips entrepreneurs and managers with proven techniques to rapidly test and validate business models. Building on the Business Model Canvas and Value Proposition Canvas, it integrates Assumptions Mapping and lean startup experiments to dramatically reduce risk and increase success rates for new ventures. With a 4.5-star rating and over 1,200 reviews, it’s a must-have for anyone serious about turning ideas into winning businesses. ## Description A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation , this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. Review: strategic planning and execution for testing a business idea - Very detailed description and explanations. Provides a lot of structure to follow. Would recommend if you are testing a business idea. This book gives you step by step guidance on what steps you can take to test the idea. Review: Fills an important gap in bringing it all together - This is a great companion to the guidance of people like Marty Cagan and Teresa Torres. It takes over where they leave off and helps you really plan the hypotheses testing necessary to create great products. Like all good texts it is a mix of things that ring true, but you may not have considered and insights that surprise you. A great addition to the toolset of a modern product manager. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 42,316 in Books ( See Top 100 in Books ) 18 in Market Research 20 in Small Business Plans 79 in Small Business | | Customer Reviews | 4.5 out of 5 stars 1,302 Reviews | ## Images ![Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) - Image 1](https://m.media-amazon.com/images/I/81YG0Bpw3mL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ strategic planning and execution for testing a business idea *by G***E on 10 November 2023* Very detailed description and explanations. Provides a lot of structure to follow. Would recommend if you are testing a business idea. This book gives you step by step guidance on what steps you can take to test the idea. ### ⭐⭐⭐⭐⭐ Fills an important gap in bringing it all together *by A***R on 10 April 2020* This is a great companion to the guidance of people like Marty Cagan and Teresa Torres. It takes over where they leave off and helps you really plan the hypotheses testing necessary to create great products. Like all good texts it is a mix of things that ring true, but you may not have considered and insights that surprise you. A great addition to the toolset of a modern product manager. ### ⭐⭐⭐⭐⭐ Insanely useful book *by M***R on 1 January 2025* Ideal for entrepreneurs, product managers and startup marketers - 40 clever experiment ideas to help you validate ideas before you build, hire, fundraise, etc. useful book to accelerate and de-risk the business building process! ## Frequently Bought Together - Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) - Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.no/products/88289818-testing-business-ideas-a-field-guide-for-rapid-experimentation-strategyzer](https://www.desertcart.no/products/88289818-testing-business-ideas-a-field-guide-for-rapid-experimentation-strategyzer) --- *Product available on Desertcart Norway* *Store origin: NO* *Last updated: 2026-11-13*