---
product_id: 71996179
title: "Building Distinctive Brand Assets"
price: "927 kr"
currency: NOK
in_stock: true
reviews_count: 13
url: https://www.desertcart.no/products/71996179-building-distinctive-brand-assets
store_origin: NO
region: Norway
---

# Building Distinctive Brand Assets

**Price:** 927 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Building Distinctive Brand Assets
- **How much does it cost?** 927 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.no](https://www.desertcart.no/products/71996179-building-distinctive-brand-assets)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

Review: A most read for branding creatives - Easy search, purchase, and delivery. Plus a great book for everyone involved in branding, rebranding, and creating new branding. A must.
Review: An Essential Reference Book Discussing Evidence-Based Branding for the Branding Professional. - Building Distinctive Brand Assets continues the incredible published work of the Ehrenberg-Bass Institute published works by Oxford Press. Seen to me as a third installment of the lexicon of evidence-based brand rubrics and performance, Jenni offers an approachable, yet authoritative constitution for understanding distinctive brand assets, how they work, why they matter, and rubrics to address them by. While incredibly functional and academic, the book is well-balanced in its presentation of criteria and material. a reference for years to come. Readers who first "met Jenni" in her work with cohort Byron Sharp, in "How Brands Grow/Part 2," will be delighted to experience the injection of her passion, personality, and the nuances of examples and brands to make comprehension easy and clear. The format, layout, and progression of the book are simple, clear, and well-defined. Engaged readers will walk away educated and equipped with the tools they need to address their own Distinct Brand Assets coherently and cohesively as a result.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #158,304 in Books ( See Top 100 in Books ) #58 in Business Marketing #396 in Strategic Business Planning #459 in Systems & Planning |
| Customer Reviews | 4.6 out of 5 stars 133 Reviews |

## Images

![Building Distinctive Brand Assets - Image 1](https://m.media-amazon.com/images/I/51fuu4pP9uL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A most read for branding creatives
*by M***Y on July 6, 2026*

Easy search, purchase, and delivery. Plus a great book for everyone involved in branding, rebranding, and creating new branding. A must.

### ⭐⭐⭐⭐⭐ An Essential Reference Book Discussing Evidence-Based Branding for the Branding Professional.
*by S***N on March 15, 2019*

Building Distinctive Brand Assets continues the incredible published work of the Ehrenberg-Bass Institute published works by Oxford Press. Seen to me as a third installment of the lexicon of evidence-based brand rubrics and performance, Jenni offers an approachable, yet authoritative constitution for understanding distinctive brand assets, how they work, why they matter, and rubrics to address them by. While incredibly functional and academic, the book is well-balanced in its presentation of criteria and material. a reference for years to come. Readers who first "met Jenni" in her work with cohort Byron Sharp, in "How Brands Grow/Part 2," will be delighted to experience the injection of her passion, personality, and the nuances of examples and brands to make comprehension easy and clear. The format, layout, and progression of the book are simple, clear, and well-defined. Engaged readers will walk away educated and equipped with the tools they need to address their own Distinct Brand Assets coherently and cohesively as a result.

### ⭐⭐⭐⭐ Overall
*by B***L on October 9, 2021*

Book cover easily wears. Do you print where the best publishers are? I like the content. Your major drawback is that you center your metrics around yourself. Consider p. 51: the metrics are your perceptions of the quality present in the product.

## Frequently Bought Together

- OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets
- OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know
- OXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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*Product available on Desertcart Norway*
*Store origin: NO*
*Last updated: 2026-10-12*