--- product_id: 64869573 title: "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant" brand: "w. chan kim, renée a. mauborgne" price: "424 kr" currency: NOK in_stock: true reviews_count: 13 url: https://www.desertcart.no/products/64869573-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market store_origin: NO region: Norway --- # 4M+ copies sold globally 49 languages & 5 continents 2 new chapters + updated content Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant **Brand:** w. chan kim, renée a. mauborgne **Price:** 424 kr **Availability:** ✅ In Stock ## Summary > 🌊 Dive into the strategy that makes competition irrelevant! ## Quick Answers - **What is this?** Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by w. chan kim, renée a. mauborgne - **How much does it cost?** 424 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.no](https://www.desertcart.no/products/64869573-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market) ## Best For - w. chan kim, renée a. mauborgne enthusiasts ## Why This Product - Trusted w. chan kim, renée a. mauborgne brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Proven Framework:** Master the 4-step Blue Ocean process to create uncontested markets. - • **Global Phenomenon:** Join 4 million+ readers transforming industries worldwide. - • **Leadership Essential:** Endorsed by Fast Company as a top leadership classic. - • **Cutting-Edge Insights:** Expanded edition with fresh strategies and real-time updates. - • **Multilingual Masterpiece:** Accessible in 49 languages, bridging cultures and markets. ## Overview Blue Ocean Strategy, Expanded Edition, is a bestselling global business classic with over 4 million copies sold in 49 languages. Authored by renowned strategists W. Chan Kim and Renée Mauborgne, it offers a revolutionary framework to create uncontested market space and break free from cutthroat competition. This updated edition includes new chapters, refreshed case studies, and practical tools, making it an essential guide for forward-thinking professionals aiming to lead and innovate in any industry. ## Description OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY , visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 16 x 3.3 x 23.37 cm | | Edition | 1st | | Generic Name | Book | | Importer | Harvard Business Review Press | | Isbn 10 | 1625274491 | | Isbn 13 | 978-1625274496 | | Item Weight | 539 g | | Language | English | | Net Quantity | 1.25 Kilograms | | Packer | Harvard Business Review Press | | Print Length | 320 pages | | Publication Date | 20 January 2015 | | Publisher | Harvard Business Review Press | | Reading Age | 10 years and up | ## Images ![Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Image 1](https://m.media-amazon.com/images/I/91YCWH4jFdL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great book for business owners *by on Reviewed in India 1 September 2026* Excellent book. Worth listening. ### ⭐⭐⭐⭐⭐ Blue Ocean Strategy - A ripple effect *by on Reviewed in India 3 May 2023* Blue Ocean strategy“Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne is definitely a good read for imminent strategists.What is Blue Ocean's strategy? –It is all about -a) Creating uncontested market space.b) Making competition irrelevantc) Creating and capturing new demandd) Breaking the value–cost trade-offe) Aligning the entire system in pursuit of differentiation and lost cost.It turns on the head the erstwhile principle that states high pricing and high cost only create valueThe four-legged principle of a Blue Ocean strategy is eye-opening:1. Eliminate2. Reduce3. Raise4. CreateAll the principles need to work together for the new path-breaking strategy to be implemented.The sequence of the Blue Ocean strategy revolves around the below four steps:1. Buyer utility2. Strategic pricing3. Target costing4. Adoption hurdlesIt is good to wrap your head around the contents, it will certainly give a ripple effect. ### ⭐⭐⭐⭐ Most read book *by on Reviewed in India 25 August 2026* Every business person, Marketers must read ## Frequently Bought Together - Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.no/products/64869573-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market](https://www.desertcart.no/products/64869573-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market) --- *Product available on Desertcart Norway* *Store origin: NO* *Last updated: 2026-10-12*