--- product_id: 638692208 title: "Focus: The ASML way - Inside the power struggle over the most complex machine on earth" price: "788 kr" currency: NOK in_stock: true reviews_count: 13 url: https://www.desertcart.no/products/638692208-focus-the-asml-way-inside-the-power-struggle-over-most store_origin: NO region: Norway --- # Focus: The ASML way - Inside the power struggle over the most complex machine on earth **Price:** 788 kr **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Focus: The ASML way - Inside the power struggle over the most complex machine on earth - **How much does it cost?** 788 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.no](https://www.desertcart.no/products/638692208-focus-the-asml-way-inside-the-power-struggle-over-most) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description New: third, updated English edition (November 2025) 'A fabulous look at the world's most indispensable machines and the most vital company you've never heard of.' - Ben Cohen, Wall Street Journal ‘Marc Hijink provides an unparalleled analysis of ASML’s extraordinary rise.’ – Chris Miller, author of Chip war. For decades the most valuable technology company in Europe operated in the shadows. The chips manufactured by its machines, power our smartphones and AI assistants, make our coffee and drive our cars and even guide cruise missiles. In fact, roughly 90% of all chips worldwide are made with ASML’s machines. In recent years, the Dutch manufacturing company has found itself in the spotlight, at the centre of a geopolitical storm between the United States, China and Europe. In Focus – The ASML way , journalist Marc Hijink brings us a unique insider portrait of this global giant. Hijink not only details the company’s meteoric rise from a quiet town in the Netherlands to a powerful, global monopoly position, he also makes accessible the unbelievably complex technology that has been the key to ASML’s success. It’s lithography machines, which spit out millions of chips around the clock, work to an accuracy of within a few atoms. China is trying to copy the ASML technology while investing billions in its own chip-manufacturing programs to rival that of Taiwan. The US, in turn, seems to have the Dutch government on their side as they try and resuscitate their own chip manufacturing industry amid trade and cyber-warfare with China. Behind all the mind-blowing tech, Hijink discovers, ASML is a company fighting its own demons, scrambling to keep up with its success and an increasing number of security threats. This is the intimate story of the people and culture behind a business now caught in a diplomatic struggle for global might. ‘The tech cold war most complicated machine’ – The New York Times ‘The most obscure company in the world’ – BBC “A wonderfully engaging story about the intrigues and acquisitions that turned ASML into a global monopolist. A subject as dizzying as it is important, which Hijink manages to make accessible thanks to his years of reporting on ASML.” De Volkskrant “Hijink has written a wonderful portrait full of intriguing angles about a company that is more than worthy of such an approach.” Innovation origins “An award-deserving, wonderfully written page-turner about the fascinating biography of ASML. A must-read for anyone, and especially for computer scientists and engineers, managers and entrepreneurs, and politicians and R&D funders.” Maria Keet, associate professor Computer Science, University of Cape Town “A detailed insider account of the world’s biggest system integrator on steroids who has the relentlessness and mettle to push the laws of physics to new frontiers. An enlightening read for anyone interested in understanding the technological, economic, and political forces shaping the future of semiconductors and their ubiquitous presence in our daily lives.” The Geostrata “It’s rare to find a great book about the history of a European tech company. That privilege is normally reserved to the companies born on the other side of the Atlantic. Focus is that book. A deep dive into a company most people don’t know, but whose work touches every part of modern life.” Henrique Cruz, Betaglyph Review: Great read worth the time - The author, Marc Hijink, was able to gain unique access into ASML which is very evident in the storytelling and the anecdotes shared. Marc Hijink’s "Focus: The ASML way" provides a compelling narrative of ASML, a company that has become a titan in the world of semiconductor manufacturing by mastering the art of photolithography. The storytelling in this book is both detailed and engaging, offering readers a rich blend of technical insights and historical context that traces the company’s evolution from obscurity to a global monopoly in an industry that underpins modern technology. Hijink does an excellent job of capturing the essence of ASML's journey from the quiet Dutch town of Veldhoven of no particular importance, this offshoot of Philips Electronics that was really paid no attention to by Philips became THE most important company in the semiconductor world. The author spotlights the dynamic duo of Peter Wennink and Martin van den Brink. Their combined leadership style, characterized by Dutch bluntness and an unyielding commitment to innovation, is vividly portrayed. Van den Brink, in particular, is depicted as a brilliant technologist whose visionary approach, despite interpersonal challenges, propelled ASML to new heights. Wennink is the “people person” and non-engineer of the duo who frequently comes in to the aftermath of van den Brink’s style both internally and with vendors and customers. This focus on key personalities adds a human dimension to the corporate saga, making the narrative both relatable and inspiring.  (Pictured above: Martin van den Brink on the left and Peter Wennink on the right) However, while the book delves into the strategic gambles, including bold acquisitions and mergers that defined ASML's path, I found myself wanting more emphasis on the technical difficulties and engineering challenges the company faced. The complexities of developing photolithography machines, especially the EUV (Extreme Ultraviolet) systems, are monumental, and a deeper dive into these aspects would have enriched the narrative further. The sheer scale of these machines, requiring seven jumbo jets for transport, and the willingness of clients to invest in untested prototypes for the promise of cutting-edge technology, underscores the high-stakes environment ASML operates within. The units may be large, but they are extremely fragile. The separated parts of the machine need specifically designed metal incubators to keep the sensitive equipment at exactly the right temperature during its travels.  The geopolitical context, particularly ASML’s navigation through the choppy waters of international export restrictions and its relationships with key markets like China and Taiwan, is well-explored. Hijink effectively illustrates how ASML has managed to balance these political dynamics both at home and internationally while maintaining its technological edge. The book also sheds light on the fascinating business model where customers prefer receiving imperfect machines for immediate use, betting on their lucrative potential and the company's ability to service and perfect them post-installation. In summary, "Focus: The ASML way" is a testament to a Dutch success story, detailing how ASML's relentless innovation and risk-taking have made it indispensable in the tech world, despite its low profile. The book's strength lies in its storytelling and the detailed look at the company's leadership and strategic decisions. However, for those intrigued by the technical marvels of semiconductor manufacturing, there's a slight yearning for more depth in the technical challenges. Nevertheless, Hijink’s work is a valuable addition to the literature on technology and business, highlighting the intricate dance of technology, commerce, and geopolitics. Review: fascinating insight into a pivotal company - Most people have heard about Nvidia and maybe even TSMC. But dive a little deeper and ASML is the company propping up the chip designers/ fabs. The Dutch are straight talkers and no nonsense types and it is a fascinating account of a people who are so inventive, dogged and determined to be the best in the world at producing machines that make chips. The personalities are big yet humble beyond what you could imagine of persons with such wealth but it is what drives the culture of the company. The need to collaborate is what built this company to where it is and it's refreshing to see that such a big company would take such an approach all in the name of delivering results to the customer. Very enjoyable read. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #187,157 in Books ( See Top 100 in Books ) #171 in Company Business Profiles (Books) #590 in Biographies of Business & Industrial Professionals | | Customer Reviews | 4.5 out of 5 stars 370 Reviews | ## Images ![Focus: The ASML way - Inside the power struggle over the most complex machine on earth - Image 1](https://m.media-amazon.com/images/I/7130fY60gcL.jpg) ## Available Options This product comes in different **Media Language, Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great read worth the time *by J***M on December 1, 2024* The author, Marc Hijink, was able to gain unique access into ASML which is very evident in the storytelling and the anecdotes shared. Marc Hijink’s "Focus: The ASML way" provides a compelling narrative of ASML, a company that has become a titan in the world of semiconductor manufacturing by mastering the art of photolithography. The storytelling in this book is both detailed and engaging, offering readers a rich blend of technical insights and historical context that traces the company’s evolution from obscurity to a global monopoly in an industry that underpins modern technology. Hijink does an excellent job of capturing the essence of ASML's journey from the quiet Dutch town of Veldhoven of no particular importance, this offshoot of Philips Electronics that was really paid no attention to by Philips became THE most important company in the semiconductor world. The author spotlights the dynamic duo of Peter Wennink and Martin van den Brink. Their combined leadership style, characterized by Dutch bluntness and an unyielding commitment to innovation, is vividly portrayed. Van den Brink, in particular, is depicted as a brilliant technologist whose visionary approach, despite interpersonal challenges, propelled ASML to new heights. Wennink is the “people person” and non-engineer of the duo who frequently comes in to the aftermath of van den Brink’s style both internally and with vendors and customers. This focus on key personalities adds a human dimension to the corporate saga, making the narrative both relatable and inspiring.  (Pictured above: Martin van den Brink on the left and Peter Wennink on the right) However, while the book delves into the strategic gambles, including bold acquisitions and mergers that defined ASML's path, I found myself wanting more emphasis on the technical difficulties and engineering challenges the company faced. The complexities of developing photolithography machines, especially the EUV (Extreme Ultraviolet) systems, are monumental, and a deeper dive into these aspects would have enriched the narrative further. The sheer scale of these machines, requiring seven jumbo jets for transport, and the willingness of clients to invest in untested prototypes for the promise of cutting-edge technology, underscores the high-stakes environment ASML operates within. The units may be large, but they are extremely fragile. The separated parts of the machine need specifically designed metal incubators to keep the sensitive equipment at exactly the right temperature during its travels.  The geopolitical context, particularly ASML’s navigation through the choppy waters of international export restrictions and its relationships with key markets like China and Taiwan, is well-explored. Hijink effectively illustrates how ASML has managed to balance these political dynamics both at home and internationally while maintaining its technological edge. The book also sheds light on the fascinating business model where customers prefer receiving imperfect machines for immediate use, betting on their lucrative potential and the company's ability to service and perfect them post-installation. In summary, "Focus: The ASML way" is a testament to a Dutch success story, detailing how ASML's relentless innovation and risk-taking have made it indispensable in the tech world, despite its low profile. The book's strength lies in its storytelling and the detailed look at the company's leadership and strategic decisions. However, for those intrigued by the technical marvels of semiconductor manufacturing, there's a slight yearning for more depth in the technical challenges. Nevertheless, Hijink’s work is a valuable addition to the literature on technology and business, highlighting the intricate dance of technology, commerce, and geopolitics. ### ⭐⭐⭐⭐⭐ fascinating insight into a pivotal company *by K***H on December 31, 2025* Most people have heard about Nvidia and maybe even TSMC. But dive a little deeper and ASML is the company propping up the chip designers/ fabs. The Dutch are straight talkers and no nonsense types and it is a fascinating account of a people who are so inventive, dogged and determined to be the best in the world at producing machines that make chips. The personalities are big yet humble beyond what you could imagine of persons with such wealth but it is what drives the culture of the company. The need to collaborate is what built this company to where it is and it's refreshing to see that such a big company would take such an approach all in the name of delivering results to the customer. Very enjoyable read. ### ⭐⭐⭐⭐⭐ The Linchpin of Artificial Intelligence (AI) *by R***T on July 7, 2024* The ASML ultraviolet light semiconductor manufacturing machines are what allows over 200 billion transistors to be printed on one chip and this is rarely noted. Instead we hear about AI-focused chip designers and manufacturing companies both of which rely solely on ASML. This book begins the journey of understanding the deep competitive moat ASML has built and I highly recommend it. For further context I would recommend the book Chip Wars. The fact is that geopolitics is a factor in the semiconductor industry. It helps that ASML is not an American company and not even in the S&P500 stock market index. The Dutch imagined, built and ruthlessly improved the market position of this business because it required great leadership, engineering and time. The book helps one see how ASML and close supplier Zeiss are well positioned to sustain the lead they enjoy possibly for decades. This book also helps one appreciate how fragile semiconductor supply is due to the fact ASML only has three major customers and how hard it is for those companies to get good yield from the machines. Taiwan Semiconductor in particular was an early ally of ASML and the cooperation between the two companies has been self fulfilling for both. It is easy to see how fast this could change if China took over Taiwan and so one may come away from this book believing ASML has actually made the world a safer place. AI would not be moving at the pace it is today without ASML and Focus - The ASML Way begins the process of understanding the company’s competitive strength. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.no/products/638692208-focus-the-asml-way-inside-the-power-struggle-over-most](https://www.desertcart.no/products/638692208-focus-the-asml-way-inside-the-power-struggle-over-most) --- *Product available on Desertcart Norway* *Store origin: NO* *Last updated: 2026-09-17*