Building Distinctive Brand Assets
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Description
📈 Unlock the science of standout brands — don’t get left behind!
- INSPIRATION MEETS RIGOR - Combines motivational insights with rock-solid marketing science for immediate application.
- SCIENCE BACKED BRANDING - Leverages cutting-edge research on how consumer brains actually work, not just assumptions.
- HIGHLY RATED RESPECTED - 4.5-star average from 124 reviews, a must-have for serious brand strategists and marketers.
- GLOBALLY RECOGNIZED EXPERTISE - Authored by marketing thought leaders Byron Sharp and Jenni Romaniuk, trusted by international professionals.
- ACTIONABLE BRAND ASSET STRATEGIES - Clear, practical advice on creating and managing distinctive brand assets to cut through information overload.
Building Distinctive Brand Assets is a top-tier marketing book grounded in scientific research by Byron Sharp and Jenni Romaniuk. It offers actionable strategies for creating memorable brand elements that resonate in today’s saturated market. With a 4.5-star rating and strong endorsements from global marketing experts, this book is essential for professionals aiming to elevate their brand strategy with proven, brain-based insights.
Specifications
| Best Sellers Rank | 143 in Advertising (Books) |
| Dimensions | 23.37 x 1.78 x 16 cm |
| Edition | Illustrated |
| Isbn 10 | 0190311509 |
| Isbn 13 | 978-0190311506 |
| Item Weight | 1.05 kg |
| Language | English |
| Print Length | 248 pages |
| Publication Date | 12 April 2018 |
| Publisher | OUP Australia & New Zealand |
Reviews
User
Great reading, very inspirational - and rock solid in marketing science
I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets.Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work!
User
Excellent.
Highly deserving of its place atop my strategy shelf.
User
It's highly recommended to all branding students and professionals
I regularly recommend this to undergraduate and postgraduate students
User
Essential Reading for marketing practicioners
If you have read Byron Sharps's 'How Brand Grow I & II' you will find this an essential companion piece to those books. If you haven't read any of these books and you are in Marketing, can I politely suggest leaving the cave...
User
Une référence… mais theorique
Très bon livre que je recommande mais accrochez vous car les exemples ne sont pas omniprésents.
User
Great Theory but lacks implementation details
I loved how data-driven this book is. It provides a clear case of "why" Distinctive assets are important and the key branding concepts that all marketers need to know. But the "How" isn't clear. For example, it would say that mental availability is important but does not dive into exactly how to measure that. It doesn't share what survey questions they used in their experiments.
User
A most read for branding creatives
Easy search, purchase, and delivery. Plus a great book for everyone involved in branding, rebranding, and creating new branding. A must.
User
GOOD CONDITION/ fast delivery
Finally the three books I wanted. The experience of buying was great, the delivery was made by the book dealer and he was very helpful and delivered my books faster than the estimated delivery date. Grateful 🙏🏼
User
Four Stars
Excellent purchase.
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