--- product_id: 51951256 title: "Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige" brand: "wet n wild" price: "12 kr" currency: NOK in_stock: true reviews_count: 13 category: "Wet N Wild" url: https://www.desertcart.no/products/51951256-photo-focus-matte-foundation-buildable-high-performing-liquid-makeup-flash store_origin: NO region: Norway --- # Buildable matte, lightweight liquid 7 lighting tests for flawless photos No white cast, flash-proof formula Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige **Brand:** wet n wild **Price:** 12 kr **Availability:** ✅ In Stock ## Summary > ✨ Own your glow, no filter required! 📸 ## Quick Answers - **What is this?** Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige by wet n wild - **How much does it cost?** 12 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.no](https://www.desertcart.no/products/51951256-photo-focus-matte-foundation-buildable-high-performing-liquid-makeup-flash) ## Best For - wet n wild enthusiasts ## Why This Product - Trusted wet n wild brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **True-to-Tone Shades:** Wide shade range with oxidation-resistant pigments guarantees a perfect match that lasts all day. - • **Flash-Proof Confidence:** Innovative light-adjusting complex eliminates white cast, so your skin looks natural in every selfie and real life. - • **Custom Coverage Control:** Build from medium to full coverage with a breathable matte finish that blurs pores without feeling heavy. - • **Flawless in Every Frame:** Tested under 7 lighting conditions to ensure your makeup is always camera-ready—no filter needed. - • **Dermatologist Trusted Since '79:** Safe, inclusive, and affordable—designed for all skin types and tones to keep you worry-free and wild. ## Overview Wet n Wild Photo Focus Matte Foundation is a lightweight, buildable liquid foundation tested under 7 different lighting conditions to deliver a flawless, flash-proof matte finish. Featuring a light-adjusting complex to prevent white cast and oxidation-resistant pigments for true-to-tone, long-lasting coverage, it suits all skin types and tones. Dermatologist tested and trusted since 1979, this 30ml foundation offers high performance at an affordable price, perfect for professional millennials seeking camera-ready, natural-looking skin. ## Description Product Description Your skin, only better. Our high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Ingredients INGREDIENTS: Isododecane, Aqua, Mica, Dimethicone, Glycerin, Cetyl Ethylhexanoate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Polyglyceryl-3 Diisostearate, Butylene Glycol, HDI/Trimethylol Hexyllactone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tocopherol, Glycine Soja Oil +/-: CI 77891, CI 77492, CI 77491, CI 77499. (IL0924) Directions 1. Apply the base coat to the face with a brush or sponge. 2. Spread the base well to achieve a smooth and even effect. 3. Adjust coverage as desired, increasing to medium-high coverage. 4. Wait for the base to dry for a long-lasting matte effect. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. Review: Wow - Wow what can I say other than this foundation is amazing. As a 51 year old this gave me flawless skin after 1 application and the shade match was perfect for my skin tone. I didn’t find it watery, the applicator was brilliant and it blended perfectly. I will definitely be purchasing this again without doubt. Really really happy. Review: Good quality foundation - Good quality foundation. It works for most skin types as it's not too watery and has a good texture. I use this foundation every day and it lasts. Very good for its price. Overall quite effective and has a good lasting length. ## Features - TESTED UNDER 7 LIGHTING CONDITIONS: Our cult-favorite matte foundation is tested under 7 different photo lighting conditions (with and without flash) to ensure flawless, camera-ready makeup every time - NO WHITE CAST, NO FILTER NEEDED: Formulated with a light-adjusting complex that prevents photo flashback. Delivers #nofilter perfection that looks natural in selfies and real life, never ashy or chalky - BUILDABLE MATTE FINISH: Lightweight liquid formula that delivers a flawless soft-focus matte finish. Easily buildable from medium to full coverage to hide imperfections without feeling heavy or mask-like on any skin type - PERFECT SHADE MATCH: From fair to deep, our wide range of shades ensures a true-to-tone match. The oxidation-resistant pigments stay true all day long - STAY WILD & WORRY-FREE: Dermatologically tested and trusted since 1979, wet n wild is the beauty destination for all ages, skin tones, and budgets. We deliver high-quality, affordable makeup that lets you be yourself—safe, inclusive, and always wild ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B071RRTMQB | | Age Range Description | Adult | | Benefits | Light adjustment for perfect skin on photos, long-lasting make-up | | Best Sellers Rank | 7,328 in Beauty ( See Top 100 in Beauty ) 128 in Face Foundations | | Brand Name | Wet n Wild | | Colour | Soft Beige | | Container Type | Tin | | Coverage | Medium | | Customer Reviews | 4.3 out of 5 stars 5,906 Reviews | | Finish Type | Matte | | Global Trade Identification Number | 04049775536532 | | Item Dimensions | 38 x 33 x 93 millimetres | | Item Form | Liquid | | Item Type Name | Wet 'n' Wild | | Item Weight | 0.13 Kilograms | | Item form | Liquid | | Manufacturer | Markwins Beauty Brands | | Manufacturer Part Number | E365C | | Material Type Free | Oil Free | | Model Number | E365C | | Number of Items | 1 | | Package Type Name | Bottle | | Package information | Tin | | Recommended Uses For Product | Indoor | | Recommended uses for product | Indoor | | Skin Tone | Light | | Skin Type | All | | Skin type | All | | Special Features | Dermatologist Tested, Fade Resistant, Lightweight, Long Lasting | | Specialty | High Performance, Photo Ready, Face Makeup | | Unit Count | 30 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Wet n Wild - **Colour:** Soft Beige - **Item form:** Liquid - **Material Type Free:** Aluminium Free - **Package information:** Tin - **Product benefits:** Light adjustment for perfect skin on photos, long-lasting make-up - **Recommended uses for product:** Indoor - **Skin tone:** Light - **Skin type:** All ## Images ![Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige - Image 1](https://m.media-amazon.com/images/I/5132jrNfzKL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: What color would you recommend if I'm a NC30 in mac foundation?** A: If you Google 'wet n wild makeup shade finder, on their website they can match your shade - it recommended desert beige for NC30 **Q: does it stay on oily skin?** A: It does slide off me after a few hours when I’m having an oily day. Otherwise it stays on all day. **Q: If i’m a nw22 in mac what colour would be best? thanks in advance!** A: I’m med colour skin without a tan I bought 2 and mix them For the cost of this compared to high end it’s excellant and lasts all day **Q: Is it ment too have a strong smell to the foundation?** A: The product is cruelty free, so possibly means no added products... you cannot smell once on the skin and i like the product... it blends well and does not feel heavy ## Customer Reviews ### ⭐⭐⭐⭐⭐ Wow *by S***I on 12 November 2025* Wow what can I say other than this foundation is amazing. As a 51 year old this gave me flawless skin after 1 application and the shade match was perfect for my skin tone. I didn’t find it watery, the applicator was brilliant and it blended perfectly. I will definitely be purchasing this again without doubt. Really really happy. ### ⭐⭐⭐⭐⭐ Good quality foundation *by N***E on 26 December 2025* Good quality foundation. It works for most skin types as it's not too watery and has a good texture. I use this foundation every day and it lasts. Very good for its price. Overall quite effective and has a good lasting length. ### ⭐⭐⭐⭐ Nice formula good coverage, hate the spatula *by C***D on 25 October 2023* Thought I'd try this foundation as I am constantly looking for cheaper alternatives for some of the skin products I buy. On the whole I like this foundation. The formula is good, it applies easily and nicely and doesn't look cakey or make my skin feel clogged. It doesn't dry as quickly as other reviews stated, and I still apply a setting powder to mattify it a bit. The only thing I don't like is the spatula it comes with. The bottle doesn't seem like it would be compatible with a pump, and pulling the spatula out often leads to splashing or dripping of foundation which us obviously not ideal. This is why I dropped a star. But on the whole I like the foundation ## Frequently Bought Together - Wet n Wild, Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Soft Beige - e.l.f., Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Light Ivory, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz - Revolution Beauty London, Loose Baking Powder, Prolongs Makeup Wear, Brightening Setting Powder, For All Skin Tones,Translucent, 32g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.no/products/51951256-photo-focus-matte-foundation-buildable-high-performing-liquid-makeup-flash](https://www.desertcart.no/products/51951256-photo-focus-matte-foundation-buildable-high-performing-liquid-makeup-flash) --- *Product available on Desertcart Norway* *Store origin: NO* *Last updated: 2026-09-21*