• NATURAL CAVITY PROTECTION: Contains 6 - 4.7-ounce tubes of whitening toothpaste gel in Sweet Mint flavor. Find that foamy fresh feeling with an exclusive all-natural formula clinically proven to whiten your teeth..
• FREE FROM ARTIFICIAL SWEETENERS: Simply White protects your teeth, while also using naturally sourced silicas for clinically proven whitening without bleaching s. Simply White is also the only natural whitening toothpaste to earn the ADA Seal..
• SMILE WITH TOMS: Toms toothpaste is made from ingredients derived from nature. That means no artificial colors, flavors, fragrances, preservatives, animal ingredients or animal testing..
• CERTIFIED B-CORP: Tom's of Maine meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose..
• GIVING FOR GOODNESS: We believe in giving back. Tom's of Maine donates 10% of our profits to charities committed to children's , education and the environment. Employees donate 5% of paid time to causes they are passionate about in their communities..

Product Description ------------------- Tom's of Maine uses naturally sourced, naturally derived ingredients to create personal care products that work. This whitening toothpaste proudly sports the ADA Seal. Toms natural toothpaste contains no artificial ingredients, like bleaching s. From the Manufacturer --------------------- Employee Goodness Day at Mt. Agamenticus, York, Maine View larger ( https://images-na.ssl-images-.com/images/I/41HHreQNiqL.jpg ) Example: I.P.S. for Tom’s of Maine, Simply White Toothpaste View larger ( https://images-na.ssl-images-.com/images/I/51COKuFioQL.jpg ) We believe what’s inside matters. --------------------------------- All of us at Tom's of Maine share a passion for quality and natural goodness that stretches back over 40 years. Our personal care products are made only of ingredients derived from nature. That means no artificial colors, flavors, fragrances, preservatives, animal ingredients or animal testing. You deserve the peace of mind that comes with knowing that the products you choose work and are made by a company that shares your values. Simply White Toothpaste ----------------------- At Tom's we believe that natural is as much about what's in a toothpaste as what's not. Simply White uses naturally sourced silicas for clinically proven whitening without bleaching s, so you can bring back the natural beauty of your smile. Simply White is also the only natural whitening toothpaste to earn the ADA Seal! We share every Ingredient, its Purpose, and its Source (I.P.S.) --------------------------------------------------------------- We’re proud of our ingredients and want you to know about each one, including its purpose and source. The image above shows you the I.P.S. for Simply White toothpaste. A little bit more about us. --------------------------- We first pioneered our idea of natural, sustainable and responsible personal care products back in 1970. From toothpaste and mouthwash to deodorant and bar soaps, our love of nature inspires every product we create. Tom’s of Maine has sponsored hundreds of nonprofit efforts by giving back 10% of our profits. Our employees’ ideas for improving sustainable standards are critical to the responsible way we do business. And our partnerships with customers, suppliers and community groups allow us to do even more to make a difference for people and the planet. What makes a product natural and good? At Tom’s, it includes how we make it. View larger ( https://images-na.ssl-images-.com/images/I/41iRiAYVwvL.jpg ) Our standards for natural ------------------------- * Sourced in nature * Simple and understandable ingredients * Free of artificial preservatives, colors, sweeteners, flavors, fragrances, and other additives * Free of animal ingredients * Made of high-quality ingredients * Subject to limited processing * Purposeful in the system of ingredients * Promote ally grown ingredients wherever possible and practical Did you know... --------------- Tom’s of Maine also offers Mouthwash, Toothbrushes, and Floss, as well as a variety of personal care products like Deodorant, Antiperspirant and Bar Soap. View larger ( https://images-na.ssl-images-.com/images/I/51Zn9UAFtuL.jpg ) Simply WhiteView larger ( https://images-na.ssl-images-.com/images/I/51E02ONFw0L.jpg )Whole CareView larger ( https://images-na.ssl-images-.com/images/I/51hSnGqnOQL.jpg ) SensitiveView larger ( https://images-na.ssl-images-.com/images/I/51kyDCAeBaL.jpg ) Wicked Fresh!View larger ( https://images-na.ssl-images-.com/images/I/51K35yy3qHL.jpg ) Antiplaque & WhiteningWhitening✓✓✓Fights Cavities✓✓✓✓Sensitive✓Freshens Breath✓✓✓✓✓Helps fight Tartar and Plaque build *with regular brushing✓✓✓Fluoride-Free **not pictured✓✓