---
product_id: 38767280
title: "Principles of Marketing"
price: "170 kr"
currency: NOK
in_stock: true
reviews_count: 13
url: https://www.desertcart.no/products/38767280-principles-of-marketing
store_origin: NO
region: Norway
---

# Principles of Marketing

**Price:** 170 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Principles of Marketing
- **How much does it cost?** 170 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.no](https://www.desertcart.no/products/38767280-principles-of-marketing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

Review: Great Condition! - This book came to me in great condition! I got it for my marketing class at school and it was great! Also a really great book in general!
Review: Easy to follow & no flaws in rented book - Book carries a plethora of applicable marketing information. Worked well for my assignments and I like the additional real-life examples it uses throughout each chapter.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #254,816 in Books ( See Top 100 in Books ) #112 in Business Marketing #899 in Marketing (Books) |
| Customer Reviews | 4.5 out of 5 stars 644 Reviews |

## Images

![Principles of Marketing - Image 1](https://m.media-amazon.com/images/I/61VIKY4Rr+L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great Condition!
*by P***E on September 13, 2018*

This book came to me in great condition! I got it for my marketing class at school and it was great! Also a really great book in general!

### ⭐⭐⭐⭐⭐ Easy to follow & no flaws in rented book
*by J***N on December 14, 2017*

Book carries a plethora of applicable marketing information. Worked well for my assignments and I like the additional real-life examples it uses throughout each chapter.

### ⭐⭐⭐⭐⭐ Super informative & Interesting
*by A***R on September 21, 2020*

Loved the relevant content, and the company stories were very interesting, since it is brands that we all know!

## Frequently Bought Together

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---

*Product available on Desertcart Norway*
*Store origin: NO*
*Last updated: 2026-09-18*