Corporate Communication: A Guide to Theory and Practice

Description

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm''s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners. Review: Not State of the Art - Undoubtedly the author is a leading matter expert but the updated version of the book does not discuss latest concepts, developments or tools. It tackles new channels and media but also TechStack contingencies from the perspective of 10 years ago. In this context it does not surprise why Corporate Communication is even farer behind than B2B Marketing was used to be until recently. For a more precise and more state-of-the-art discussion of the topic R. Beger’s “Present Day Corporate Communication” as well as the “Corporate Newsroom” by Ch. Moos seem to be the much better fit and valuable reads. Review: Communication science - Completa analisi sull'argomento con spunti molto moderni. Libro molto usato in università europee