ION Bright White Creme Lightener

I purchased this along with the creme developer. My hair is naturally very dark, about a shade before black. It bleached it with one use to a golden yellow. It didn't burn my hair, on the contrary i was very pleased that it left my hair feeling normal. Very happy with this purchase.

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

Bought to lighten my roots and refresh the lengths with minimal damage. Worked great, and only had to leave on for 30 minutes. Still had to add toner and wash with blue and purple shampoo to reduce the yellow/orange tint.

I have tried so many bleaching products over the years and this one genuinely stands out. The biggest thing for me is that it’s a creme formula, not a powder. If you have ever tried to mix powder bleach you know the struggle of it puffing everywhere and making a mess all over your bathroom. This just squeezes out cleanly and mixes like a dream.One of my favorite things about this is that you can squeeze out just a small amount for touch ups without wasting anything. With powder lightener you have to commit to opening a whole packet and if you only needed a little bit the rest just goes to waste. With this you use what you need, put the cap back on and it is ready for next time.I used this specifically to help me transition back to my natural color after years of black box dye. Getting old dark dye out is no joke and I needed something that would lift gradually without destroying my ends. I mixed it with a 10 volume developer for a slower, more controlled lift and the results were exactly what I wanted. I could apply a little more product to the sections that were being extra stubborn, like my underlayer which was holding onto that dark color the most, without worrying about over processing the rest of my hair. You can see in my before and after that everything lifted to a soft warm tone that blends naturally with my roots instead of looking patchy or uneven.The creme consistency stays exactly where you put it and does not run or drip while you are working, which makes such a difference when you are trying to be precise with placement.If you are transitioning away from dark dye and want something gentle, controlled and not wasteful, this is the one.​​​​​​​​​​​​​​​​

I got this to bleach my eyebrows and mixed it with 20 vol developer. I have dark brown hair but had previously bleached my brows with jolene creme bleach which resulted in them turning orange. The 20 vol developer plus this product made my eyebrows practically invisible which was kinda what I was going for. However, I cannot say that it made my brows white/ash blonde (I didn’t want them to be that color anyways). This could of course be because my eyebrows were orange when I used this product, or maybe because I went with 20 vol developer instead of 30. Either way I think this product is great and I think that if you are someone with lighter hair naturally, you will get that whitish/ash blonde look. And even if you’re hairs dark, it should still get the desired result with a high volume of developer and some purple or blue shampoo!!!!