---
product_id: 17842797
title: "The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures"
price: "392 kr"
currency: NOK
in_stock: true
reviews_count: 13
url: https://www.desertcart.no/products/17842797-the-back-of-the-napkin-expanded-edition-solving-problems-selling
store_origin: NO
region: Norway
---

# Innovative Ideas Expanded Edition Visual Problem Solving The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures

**Price:** 392 kr
**Availability:** ✅ In Stock

## Summary

> 🖊️ Sketch Your Success: Where Ideas Meet Imagination!

## Quick Answers

- **What is this?** The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
- **How much does it cost?** 392 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.no](https://www.desertcart.no/products/17842797-the-back-of-the-napkin-expanded-edition-solving-problems-selling)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Engage Your Audience:** Capture attention with compelling illustrations.
- • **Practical Frameworks:** Utilize proven techniques for effective communication.
- • **Inspire Collaboration:** Foster teamwork through visual brainstorming.
- • **Unlock Your Creativity:** Transform complex ideas into simple visuals.
- • **Versatile Applications:** Applicable in business, education, and beyond.

## Overview

The Back of the Napkin (Expanded Edition) is a portfolio hardcover that empowers professionals to solve problems and sell ideas through the art of visual thinking. This edition enhances the original concepts with updated insights and practical frameworks, making it an essential tool for anyone looking to communicate effectively and creatively.

## Description

The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin , the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

Review: The Book that Changed My Way of Seeing Things - The first time I noticed Dan Roam's name and the title of this book was from his liner notes on the back of Ken Watanabe's book - Problem Solving 101 (also an excellent book on its own). I went curious since his liner notes there is quite different (instead of using words and sentences, he used hand-drawn images) and later on browsed his name thus stumbled upon his website ([...]). Impressed with the website contents (which practically is the glimpse what the book contains), I immediately take a decision to purchase this book in Indonesia (where I live) but failed due to no stock in any Indonesian bookstore. This book really changed my way of looking at things, perspectively speaking. It teaches me how to think in a more simple fashion. I am an in house lawyer of a multi-national company, dealing with complex problems everyday, raised by people from many different cultures and mother language to speak (and listen). This book really helps me in such a way I am now able to deliver improved and constructive advices by graphical and visual form - and I am talking about legal advices here! Read the first chapter and go forward and you will come back for more. This book never find dust on the top of my desk, functioning as my daily reference. It also help in my coaching to my subordinates too. First time I thought, well... problems now seemed easier to solve. Actually it is not. It was me (or all of us) who had not yet see the problems in a different perspective, instead to think more simple and efficiently. Previously I made a lot of presentations with zillions of slides with tons of boring descriptive sentences/words, but now everything been kept simple in just 3-4 slides - and GRAPHICAL. No more heavy and lengthy words in a legal presentation session - you cannot just imagine if you have not read this book. I have to admit that this book was my first attempt of online purchasing via desertcart (another kudos to desertcart for convincing me to come back and buy more for sure).
Review: Good book, highly applicable and easy to understand - The idea of selling an idea using pictures is not new. The challenge is always on how to structure your thoughts. transform thoughts to pictures and at the same time being open for input from others. This book is a practical guide that addresses all of the challenges one may face. The book has contributed greatly my development in this area, and given me direction for further growth. The concept is easy to embrace in your daily life.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #131,489 in Books ( See Top 100 in Books ) #14 in Public Speaking Reference #20 in Running Meetings & Presentations (Books) #72 in Communication Skills |
| Customer Reviews | 4.4 out of 5 stars 732 Reviews |

## Images

![The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures - Image 1](https://m.media-amazon.com/images/I/81UR2Y4FU-L.jpg)

## Available Options

This product comes in different **Media Language, Media Format** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ The Book that Changed My Way of Seeing Things
*by E***O on August 31, 2010*

The first time I noticed Dan Roam's name and the title of this book was from his liner notes on the back of Ken Watanabe's book - Problem Solving 101 (also an excellent book on its own). I went curious since his liner notes there is quite different (instead of using words and sentences, he used hand-drawn images) and later on browsed his name thus stumbled upon his website ([...]). Impressed with the website contents (which practically is the glimpse what the book contains), I immediately take a decision to purchase this book in Indonesia (where I live) but failed due to no stock in any Indonesian bookstore. This book really changed my way of looking at things, perspectively speaking. It teaches me how to think in a more simple fashion. I am an in house lawyer of a multi-national company, dealing with complex problems everyday, raised by people from many different cultures and mother language to speak (and listen). This book really helps me in such a way I am now able to deliver improved and constructive advices by graphical and visual form - and I am talking about legal advices here! Read the first chapter and go forward and you will come back for more. This book never find dust on the top of my desk, functioning as my daily reference. It also help in my coaching to my subordinates too. First time I thought, well... problems now seemed easier to solve. Actually it is not. It was me (or all of us) who had not yet see the problems in a different perspective, instead to think more simple and efficiently. Previously I made a lot of presentations with zillions of slides with tons of boring descriptive sentences/words, but now everything been kept simple in just 3-4 slides - and GRAPHICAL. No more heavy and lengthy words in a legal presentation session - you cannot just imagine if you have not read this book. I have to admit that this book was my first attempt of online purchasing via Amazon (another kudos to Amazon for convincing me to come back and buy more for sure).

### ⭐⭐⭐⭐ Good book, highly applicable and easy to understand
*by N***D on September 23, 2010*

The idea of selling an idea using pictures is not new. The challenge is always on how to structure your thoughts. transform thoughts to pictures and at the same time being open for input from others. This book is a practical guide that addresses all of the challenges one may face. The book has contributed greatly my development in this area, and given me direction for further growth. The concept is easy to embrace in your daily life.

### ⭐⭐⭐⭐⭐ High-leverage skills!
*by R***T on March 6, 2026*

This is undoubtedly one of the best books un knowing, thinking, and sharing knowlege that I have ever had! The skills are easy to master, but they are high, high-leverage. They make difficult concepts easy to understand and even easier to explain.

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*Product available on Desertcart Norway*
*Store origin: NO*
*Last updated: 2026-09-18*