--- product_id: 1623895 title: "Ogilvy on Advertising" price: "397 kr" currency: NOK in_stock: true reviews_count: 13 url: https://www.desertcart.no/products/1623895-ogilvy-on-advertising store_origin: NO region: Norway --- # Timeless advertising principles Comprehensive guide with 18 research miracles Deep insights from a master copywriter Ogilvy on Advertising **Price:** 397 kr **Availability:** ✅ In Stock ## Summary > 🚀 Elevate your ad game with Ogilvy’s timeless genius! ## Quick Answers - **What is this?** Ogilvy on Advertising - **How much does it cost?** 397 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.no](https://www.desertcart.no/products/1623895-ogilvy-on-advertising) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Legacy of Influence:** Learn from the ‘most sought after wizard’ whose principles shaped modern advertising. - • **Research-Backed Wisdom:** Leverage 18 groundbreaking research insights that still drive results decades later. - • **Career & Agency Secrets:** Insider tips on landing your dream advertising job and choosing the perfect agency. - • **Creative Meets Practical:** Blend creativity with data-driven tactics to create ads that truly convert. - • **Master the Art of Persuasion:** Unlock Ogilvy’s proven strategies to craft copy that sells and captivates. ## Overview ‘Ogilvy on Advertising’ is a definitive, candid guide from David Ogilvy, the legendary advertising pioneer. Packed with practical advice, research-backed insights, and career tips, this book remains a must-read for professionals seeking to master the art and science of advertising. With a 4.6-star rating and top ranks in advertising categories, it’s the ultimate resource for anyone serious about impactful marketing. ## Description A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. Review: Extremely Inspired - Wow, almost 50 years later most of this information is still applicable. Love the way its written, straight no chaser! Review: Worth Every Penny, and then Some - Why reinvent the wheel when you have the soundest principles in advertising at your fingertips? Although Ogilvy's book is almost 25 years old, it's jam packed with timely instruction, insight, and examples. Or perhaps because it is 25 years old. Ogilvy quotes colleague Bill Bernbach: "It is fashionable to talk about changing man. A communicator must be concerned with unchanging man ... The creative man with an insight into human nature, with the artistry to touch and move people will succeed. Without them he will fail." Ogilvy had insight in spades, practical experience, common sense, a passion for research as well as creativity, and above all, a relentless focus on selling. Pick any few paragraphs at random and all those qualities will shine through. Among the many ideas I found really helpful-- 1. Branding means giving your product personality. (For example, the man in the Hathaway shirt wore an eyepatch.) 2. Facts sell better than hype. 3. The principles of direct response apply to all forms of advertising. 4. Creativity is worthless unless it sells. 5. Copywriting is the heart of advertising. 6. Use the brand name in your headline. Otherwise 80% of readers may never see it. 7. Long copy sells. 8. Analogies, big words, and naming the competitor confuse people. 9. Pricing cannot be determined scientifically. 10. Excellent graphic design is simple graphic design. 11. Corporate advertising is worthwhile. 12. Always include a promise in your headline. 13. The era of the blockbuster brand is ending. (Ogivly detected the "Long Tail" 20 years before most of us!) 14. According to Ogivly, "...advertising is no more and no less than a reasonably efficient way to sell." But this summary doesn't do the book justice. He makes solid points nonstop. Not surprising for a master copywriter and former door-to-door salesman, he writes in plain English. He offers "big picture" reflections on the advertising industry, including an impassioned defense of advertising against charges of hucksterism. He offers detailed tips that are just as important, mainly on print advertising, direct response, and dealing with clients. Educational, authoritative, fun to read. A+ ## Features - advertising ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #11,755 in Books ( See Top 100 in Books ) #1 in Advertising Graphic Design #11 in Advertising (Books) #26 in Communication & Media Studies | | Customer Reviews | 4.6 out of 5 stars 2,623 Reviews | ## Images ![Ogilvy on Advertising - Image 1](https://m.media-amazon.com/images/I/818+Pxhl+LL.jpg) ## Available Options This product comes in different **Media Language, Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Extremely Inspired *by K***R on August 4, 2026* Wow, almost 50 years later most of this information is still applicable. Love the way its written, straight no chaser! ### ⭐⭐⭐⭐⭐ Worth Every Penny, and then Some *by B***D on February 11, 2007* Why reinvent the wheel when you have the soundest principles in advertising at your fingertips? Although Ogilvy's book is almost 25 years old, it's jam packed with timely instruction, insight, and examples. Or perhaps because it is 25 years old. Ogilvy quotes colleague Bill Bernbach: "It is fashionable to talk about changing man. A communicator must be concerned with unchanging man ... The creative man with an insight into human nature, with the artistry to touch and move people will succeed. Without them he will fail." Ogilvy had insight in spades, practical experience, common sense, a passion for research as well as creativity, and above all, a relentless focus on selling. Pick any few paragraphs at random and all those qualities will shine through. Among the many ideas I found really helpful-- 1. Branding means giving your product personality. (For example, the man in the Hathaway shirt wore an eyepatch.) 2. Facts sell better than hype. 3. The principles of direct response apply to all forms of advertising. 4. Creativity is worthless unless it sells. 5. Copywriting is the heart of advertising. 6. Use the brand name in your headline. Otherwise 80% of readers may never see it. 7. Long copy sells. 8. Analogies, big words, and naming the competitor confuse people. 9. Pricing cannot be determined scientifically. 10. Excellent graphic design is simple graphic design. 11. Corporate advertising is worthwhile. 12. Always include a promise in your headline. 13. The era of the blockbuster brand is ending. (Ogivly detected the "Long Tail" 20 years before most of us!) 14. According to Ogivly, "...advertising is no more and no less than a reasonably efficient way to sell." But this summary doesn't do the book justice. He makes solid points nonstop. Not surprising for a master copywriter and former door-to-door salesman, he writes in plain English. He offers "big picture" reflections on the advertising industry, including an impassioned defense of advertising against charges of hucksterism. He offers detailed tips that are just as important, mainly on print advertising, direct response, and dealing with clients. Educational, authoritative, fun to read. A+ ### ⭐⭐⭐⭐ Timeless Resource *by E***N on December 30, 2012* David Ogilvy is one of the titans of advertising, and this book provides timeless insights into the business and psychology of the advertising business. Covering print, TV, radio and direct marketing - as well as career advice for the aspiring advertising professional, the book - though now 30 years old, still resonates. The element emphasized by Ogilvy that allows it to maintain his relevance was a quote he took from Bill Bernbach - human nature hasn't changed over the years, and won't. Advertising appeals to our fundamental nature, and Ogilvy captures it in a way that is both informative and entertaining. Full of color and black & white ads and examples, the book also gives the 21st century reader a nostalgic look at 20th century advertising. Interesting and worth reading. ## Frequently Bought Together - Ogilvy on Advertising - Confessions of an Advertising Man - Scientific Advertising: 21 advertising, headline and copywriting techniques --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.no/products/1623895-ogilvy-on-advertising](https://www.desertcart.no/products/1623895-ogilvy-on-advertising) --- *Product available on Desertcart Norway* *Store origin: NO* *Last updated: 2026-09-23*