---
product_id: 145937920
title: "Strategic Brand Management"
brand: "richard rosenbaum-elliott, larry percy, professor simon pervan"
price: "1793 kr"
currency: NOK
in_stock: true
url: https://www.desertcart.no/products/145937920-strategic-brand-management
store_origin: NO
region: Norway
---

# Global sociocultural insights Expert academic and practical blend Comprehensive branding frameworks Strategic Brand Management

**Brand:** richard rosenbaum-elliott, larry percy, professor simon pervan
**Price:** 1793 kr
**Availability:** ✅ In Stock

## Summary

> 📚 Unlock the power of brands that move markets and minds!

## Quick Answers

- **What is this?** Strategic Brand Management by richard rosenbaum-elliott, larry percy, professor simon pervan
- **How much does it cost?** 1793 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.no](https://www.desertcart.no/products/145937920-strategic-brand-management)

## Best For

- richard rosenbaum-elliott, larry percy, professor simon pervan enthusiasts

## Why This Product

- Trusted richard rosenbaum-elliott, larry percy, professor simon pervan brand quality
- Free international shipping included
- Worldwide delivery with tracking
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## Key Features

- • **Beyond Branding Basics:** Dive deep into emotional and functional brand dynamics that shape consumer loyalty.
- • **Interactive Learning Tools:** Engage with web exercises, video links, and PowerPoint slides for immersive study.
- • **Real-World Global Examples:** From Samsung to Nintendo, see branding strategies in action across industries.
- • **Case Studies & Key Concepts:** Master branding theory with practical challenges and clear, concise summaries.
- • **Sociocultural Brand Phenomena:** Explore brands as living cultural symbols influencing behavior worldwide.

## Overview

Strategic Brand Management is a cutting-edge textbook that transcends traditional branding models by integrating sociocultural theory with practical managerial applications. Featuring global case studies, expert insights, and interactive online resources, it equips students and professionals with a holistic understanding of how brands influence consumer behavior and loyalty in today’s dynamic marketplace.

## Description

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.
Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.
The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is accessible as well as applied.
As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry.
This textbook is accompanied by the following online resources:
For students:
Web exercises
Web links
Video links For lecturers:
PowerPoint slides Resource box

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Dimensions | 24.38 x 1.52 x 18.8 cm |
| Edition | 4th |
| Isbn 10 | 019879780X |
| Isbn 13 | 978-0198797807 |
| Item Weight | 717 g |
| Language | English |
| Print Length | 368 pages |
| Publication Date | 3 Aug. 2018 |
| Publisher | OUP Oxford |

## Images

![Strategic Brand Management - Image 1](https://m.media-amazon.com/images/I/71j-A16YmsL.jpg)

## Available Options

This product comes in different **Format** options.

## Frequently Bought Together

- Strategic Brand Management
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- KNOWN personal branding Workbook

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*Product available on Desertcart Norway*
*Store origin: NO*
*Last updated: 2026-09-16*