Name: Strategic Brand Management
Brand: Richard Rosenbaum-elliott, Larry Percy, Professor Simon Pervan
SKU: 145937920
Price: 1773.30 NOK
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📚 Unlock the power of brands that move markets and minds!

BEYOND BRANDING BASICS - Dive deep into emotional and functional brand dynamics that shape consumer loyalty.
INTERACTIVE LEARNING TOOLS - Engage with web exercises, video links, and PowerPoint slides for immersive study.
REAL WORLD GLOBAL EXAMPLES - From Samsung to Nintendo, see branding strategies in action across industries.
CASE STUDIES KEY CONCEPTS - Master branding theory with practical challenges and clear, concise summaries.
SOCIOCULTURAL BRAND PHENOMENA - Explore brands as living cultural symbols influencing behavior worldwide.

Strategic Brand Management is a cutting-edge textbook that transcends traditional branding models by integrating sociocultural theory with practical managerial applications. Featuring global case studies, expert insights, and interactive online resources, it equips students and professionals with a holistic understanding of how brands influence consumer behavior and loyalty in today’s dynamic marketplace.

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1773 kr

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In stock

Sold byAmazon NorwayDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Norway.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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Dimensions	24.38 x 1.52 x 18.8 cm
Edition	4th
Isbn 10	019879780X
Isbn 13	978-0198797807
Item Weight	717 g
Language	English
Print Length	368 pages
Publication Date	3 Aug. 2018
Publisher	OUP Oxford

Strategic Brand Management

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