Social Media Marketing
Product ID: 11007043
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**Winner of the TAA 2017 Textbook Excellence Award** " Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."― TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm Review: The best social media marketing textbook available - There are a number of books available on this topic but I have found that Social Media Marketing may be the best! I have used this book as the text for teaching a social media marketing course at a major university on three occasions. This is a great read, full of examples and information that is valuable to the reader (in my case, students) who are eager to learn more about how marketers can leverage and benefit from using social media. In particular, there is a solid outline on how to create a social media marketing plan. Again, very valuable and this template may be applied from small to mid-size businesses to an enterprise. Students have made very positive comments on Social Media Marketing 2nd edition, and found it to be very useful in developing social media marketing plans. I strongly recommend this book for anyone who needs to learn how to leverage social media. Review: Inspiring Text - If you are a social media novice, this is a great educator to how and why it works in your favor. If I had more time, I would read it outside of the bare minimal that I need to complete assignments in my online Social Media Marketing course. The chapters are brief and it is lightweight. If you are short on time and you are allowed open book tests, the end of chapter summaries are a great overview of the chapter without having to read each chapter in entirety.
| Best Sellers Rank | #3,178,559 in Books ( See Top 100 in Books ) #462 in Multilevel Marketing (Books) #1,382 in Business Marketing |
| Customer Reviews | 4.3 out of 5 stars 133 Reviews |
M**S
The best social media marketing textbook available
There are a number of books available on this topic but I have found that Social Media Marketing may be the best! I have used this book as the text for teaching a social media marketing course at a major university on three occasions. This is a great read, full of examples and information that is valuable to the reader (in my case, students) who are eager to learn more about how marketers can leverage and benefit from using social media. In particular, there is a solid outline on how to create a social media marketing plan. Again, very valuable and this template may be applied from small to mid-size businesses to an enterprise. Students have made very positive comments on Social Media Marketing 2nd edition, and found it to be very useful in developing social media marketing plans. I strongly recommend this book for anyone who needs to learn how to leverage social media.
K**.
Inspiring Text
If you are a social media novice, this is a great educator to how and why it works in your favor. If I had more time, I would read it outside of the bare minimal that I need to complete assignments in my online Social Media Marketing course. The chapters are brief and it is lightweight. If you are short on time and you are allowed open book tests, the end of chapter summaries are a great overview of the chapter without having to read each chapter in entirety.
E**Z
This textbook is not nearly as bad as the dozens of others that I have had ...
This textbook is not nearly as bad as the dozens of others that I have had to use in the past. Rather than just throwing information out at you in a dull, linear fashion it ties the material together with pop culture examples to help connect the what we're learning to the real world. Even the info itself is written in a more natural and fun way than the standard textbook. I'm only giving it 4 stars because at the end of the day it's still a textbook, so it's in my blood to have some sort of dislike for it.
L**D
Excellent Approach and Foundation
Excellent breakdown of the four zones of social media. As an educator, I found Dr. Tuten's presentation of the material to be well organized, factually based in research, and surprisingly up-to-date considering the field of social media is highly organic in nature. The section on research is extremely valuable. Dr. Tuten also has a digital newsletter that I have found quite insightful at [...]
T**L
It’s a text book. Obviously it’s boring
The quality was good. I guess. It was a new text book for about half of what my university sold it for in their bookstore, but it’s not like I plan on ever reading it again. Ever. It’s a textbook and therefore....boring AF. Actually, I can’t even say I really read it. I skimmed enough to get an A...it seriously was an easy class.
G**U
Good only if you're really into social media
Using for MBA course, it's alright, but it reads as if social media is the holy grail and there no other as effective ways of marketing. Then again, the title is specific so I'd say it is good if you want to solely concentrate on social media, but there are other methods of marketing. It also doesn't explain the how to or practical methods of marketing on social media, but merely promotes the usage.
W**Y
Falling Apart
The book I received was falling apart. As soon as I picked up the book, multiple pages fell to the floor. While reading the chapters, I constantly have to to push pages back into the book as the spine has been completely broken.
N**7
the index is easy to navigate and the fact that the important terms ...
Interesting and informative textbook. This is a required book for my Social Media class in graduate school and it's full of valuable information. By the way, during quizzes and exams, the index is easy to navigate and the fact that the important terms are in blue font helps to find information quickly.
J**K
Good quality and a good read
The quality was better than expected and it's a good read if you are studying social media.
C**E
Perfect product!
Great new condition! Just as described, and shipped quick!
C**A
social media maketing
Libro utile per avere delle basi nel social media management. Divisione di capitoli che seguono un senso logico, quindi sconsiglierei di leggere i singoli capitoli.
L**E
More of a textbook
I was buying this book in the scope of helping me with understanding the social media universe and eventually do social media marketing. However, it is too dry glossary and not enough precise. It might be outdated by now.
A**A
Four Stars
i got what i paid for
Trustpilot
1 month ago
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